Case Studies — Medha Prasad

Advertising / Visual Content

Olds College of Agriculture & Technology Cineplex Pre-show Advertisement

What I Did

This 15-second advertisement for Olds College of Agriculture & Technology was created for Cineplex pre-show theatre placement during the December 2025 to January 2026 run. The piece was designed to communicate quickly, hold attention, and leave a clear impression in a short-format, high-competition viewing environment. It also had to work within Cineplex’s strict technical and design requirements, making precision and restraint just as important as creativity.

I animated the Olds College logo so it appeared in the bottom-right corner throughout the ad, which helped keep the brand present without distracting from the rest of the video. I also made sure the edit followed Cineplex’s spacing and safe-area guidelines so everything important stayed visible on screen. Using existing campus footage — including scenes of student learning, workspaces, buildings, and everyday campus life — I cut together a fast-paced sequence that highlighted the college’s atmosphere and range of spaces. The final ad was designed to feel clean, engaging, and effective in a theatre setting where the audience only has a few seconds to take it in.

My Role: Video editing, pacing, visual sequencing, and technical formatting for theatrical playback.
Goal: To create a punchy, memorable ad optimized for theatrical playback while presenting Olds College in a clear and visually engaging way.
Skills Shown: Editing, platform-specific thinking, motion graphics, brand communication, and technical delivery for broadcast-style exhibition.

Video

Public Relations / Writing

Kavi Media Set To Launch As The Future Home For Telugu Audio Entertainment

What I Did

As the CMO of Kavi Media, I led brand marketing and communications for the company both internally and externally. I built and maintained a media contact list, wrote and distributed news releases about investment rounds, creator deals, and app updates, and worked directly with external media contacts to grow awareness for the brand. That outreach helped us secure earned media coverage, including a feature in The American Bazaar, which gave the company visibility beyond paid and owned channels. It also helped position Kavi as an emerging voice in Telugu audio entertainment ahead of our August 27 app and website launch.

My Role: Leading brand marketing and communications, including writing, messaging, and media outreach strategy.
Goal: To explain who Kavi is, why the company matters, and why the launch is timely.
Skills Shown: PR writing, brand voice, strategic communications, media relations, and storytelling.

Open the news release PDF in a new tab

American Bazaar News Feature

Photography / Visual Content

Olds College of Agriculture & Technology Campus Photography

What I Did

As Olds College’s on-the-ground photographer, I built and managed a full campus photography pipeline that captured authentic student and staff life while supporting a wide range of communications needs. My work focused on producing consistent, real-world imagery that could be used across social media, news releases, web stories, website banners, and other marketing collateral.

I photographed events and campus life using a Nikon D7500 with a 24–70 mm lens, then later transitioned our production team to a Nikon Z II mirrorless setup. Along with shooting, I edited every image to ensure it was optimized for its intended use, whether that meant social media formatting, news release placement, web story visuals, website banners, or other marketing materials. This helped create a campus photography pipeline with both visual consistency and practical content value.

My Role: Photography, editing, file delivery, and workflow management, including on-the-ground event coverage and social-media-ready image production.
Goal: To create authentic campus imagery for communications use across web, news, social media, and marketing materials.
Skills Shown: Visual composition, consistency, platform-specific formatting, production workflow, and large-scale content organization.

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